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Brazilian Blowout vs Keratin Treatment: Key Differences

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Are you dreaming of silky, manageable hair that defies humidity and styling woes? Then you might have heard of Brazilian Blowouts and Keratin Treatments, two of the hottest salon services for achieving that dream. But what exactly are they, and which one is right for you? Let’s dive in!

Brazilian Blowout

This famous hair smoothing treatment is your go-to for a quick fix to frizz and unruly curls. It creates a protective protein layer around the hair shaft, which helps smooth the cuticle and eliminate frizz, resulting in a glossy, smooth finish. The entire process can take just 90 minutes, making it perfect for busy bees who want fabulous hair on the fly.

Keratin Treatment

On the other hand, keratin treatments are all about penetrating deep into the hair shaft to infuse natural keratin and rebuild damaged areas. It’s a bit more time-consuming than a Brazilian Blowout, often taking a few hours, but the results can last much longer—up to several months!

Key Differences

When deciding between a Brazilian Blowout and a Keratin Treatment, there are several factors to consider: duration, convenience, ingredients, versatility, results, and maintenance. Here’s how each stacks up:

Duration and Convenience

Time is money; if you’re always on the go, you’ll want to consider how much you’re willing to spend in a salon chair. Brazilian Blowouts are the clear winner for convenience. They require about 90 minutes in the salon, and the effects can last up to 12 weeks. In contrast, Keratin Treatments can take up to three hours, but the payoff is the longevity of the results, which can last up to six months with proper care.


Suppose you’re concerned about what your stylist is putting into your hair. In that case, both treatments have evolved significantly in terms of health and safety. Brazilian Blowouts have improved their formula to be as health-conscious as possible. However, they still release a small amount of formaldehyde when heated. Keratin Treatments are often touted as being “formaldehyde-free,” although it’s crucial to consult with your stylist about the specific formula they use.


Both treatments are pretty flexible, but the Brazilian Blowout has a slight edge if you really love to customize. It allows you to wash your hair immediately after the treatment and doesn’t limit you from tying it up or styling it however you like after leaving the salon. This means you can leave the chair and continue your daily routine without any restrictions.

While less flexible immediately after application, these treatments offer a range of formulas. Whether your hair is fine, thick, curly, or colored, there’s a tailored formula for your specific hair type, which means you can achieve personalized results that cater directly to your needs.


Are you looking for instant gratification? The Brazilian Blowout delivers immediate results with a noticeable reduction in frizz and enhanced shine as soon as you leave the salon. Keratin treatments might require more patience before you can fully appreciate the smoother, sleeker appearance, as the ingredients take a little time to integrate fully into your hair structure.


Both treatments require specific sulfate-free shampoos and conditioners to maintain the results. However, since some keratin treatments are more intensive, your hair demands less frequent washes and minimal styling products to maintain its new sleek appearance.


Budget is always a consideration. Generally, a Brazilian Blowout will cost less because of the swiftness of the application and widespread availability. Still, the cost will largely depend on the length and thickness of your hair and how long you want the treatment to last. Always consider this an investment in your hair’s health and appearance.

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Choose Therapy Hair Studio

Now that you know a bit more about these fantastic treatments, bring your questions and your hair to Therapy Hair Studio in Houston. Our skilled stylists are experts in Brazilian Blowouts and Keratin Treatments and can help guide you to the perfect solution for your hair type and lifestyle. Don’t hesitate; transforming your hair could be just an appointment away. Give us a call at (713) 355-4247, schedule an appointment online, or drop by; we’d love to make your hair dreams a reality!

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